This Privacy Policy explains how Sherdog collects, uses, and safeguards the personal data of our readers, subscribers, and partners. It applies to all digital platforms, newsletters, and services operated under the Sherdog brand.
1. Information We Collect
We only collect data relevant to your interaction with Sherdog. The type of data depends on how you use our services and the permissions you grant.
- Account data (name, email, profile preferences) when you register for newsletters or comment access.
- Technical data such as IP address, device identifiers, browser type, and referral source for analytics and security monitoring.
- Interaction data covering pages viewed, videos played, saved articles, and support requests.
2. How We Use Personal Data
Data helps us maintain a safe community and deliver relevant MMA coverage. We never sell your personal information. We rely on legitimate interest, consent, or legal obligation for processing.
Content & Features
Personalization of news feeds, fight alerts, and newsletters based on your reading history and saved topics.
Security
Fraud prevention, login safety, and moderation of community features, including comment threads and live chats.
Improvement
Audience analytics, performance measurement, and product development to keep the Sherdog experience fast and reliable.
3. Your Rights & Choices
Depending on your region, you may access, correct, export, or delete your personal information. We will honor all valid requests as required by applicable law.
To exercise your rights, send us a request using the contact details below.
- Update email preferences in your profile
- Opt out of non-essential cookies
- Request account deletion or data export
4. Data Retention & Security
We retain personal data only as long as necessary to serve the purposes described in this policy or to comply with legal obligations. Layered safeguards, including encryption, access controls, and regular audits, protect your information from unauthorized use.
5. Contact & Updates
We update this policy when our practices evolve or regulatory requirements change. Significant updates will be notified via banners or email.
If you have questions about privacy or need support, reach us at privacy@sherdog.com or send mail to our head office.